The Ef in Effi is for infectious. Seriously though, what's not to love? With left to right scrolling game boy style animation, astronauts, ukulele, horns, instant sing-along-abiltity, and a playful but ultimately not very helpful paper-mache sun, Effi's new video for Bye Baby is an immediate favorite. Effi is from Graz Austria and his new album Astronaut features 13 tracks that effortlessly playback with the perfect amount of hook and heart to reach out of your ear buds and into your regular rotation. His music is charming, multi-dimensional, and interesting in that way that has massive appeal across genre and market. He also very clearly has an eye for design and visual interest. I expect big things from our man Effi. Check him out via Soundcloud and Facebook. You dig?
Effi: Bye Baby